Pop-ups can be ads, notices, offers, or alerts that open in your current browser window, in a new window, or in another tab. Some pop-ups are third-party ads that use phishing tactics—like warnings or prizes—to trick you into believing they’re from Apple or another trusted company, so you’ll share personal or financial information. Or they might claim to offer free downloads, software updates, or plugins, to try to trick you into installing unwanted software.
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